These days competition for attention is fierce. Information, static or interactive has to stand out to be remembered. The application of music to messages (vlogs, demos, web posts yada yada) gives you an edge. This post is an overview of a series of videos that will explore how to use music by exploring 10 elements used in classic TV & radio jingles. To steer clear of copyright issues, the commercials are public domain from the Internet Achives of the Prelinger collection and are timeless, entertaining and a statement on culture.
It's not what you say; it's how you say it. When it comes to a jingle, it's not what you sing; it's how you sing it. A distincitive voice can bring the spot to another level.
A well thought out branding campaign can catapult a company or product onto a regional, national or global stage. One of the mainstays of branding is the brand MASCOT. Combined with the right jingle, we're talking powerful stuff.
While sound effects aren't musical per se, they sometimes can make or break a commercial or a brand, for that matter. These classic commercials show how.
Great commercial jingles share a key element: they describe the BENEFITS of the product or service they represent. It's a big deal when the music, sound effects, jingle or all of the above work together. Timeless and entertaining classic TV and radio commercials show how.
The job of every commercial and jingle is to sell a specific product to a specific audience. To be successful it has to understand that audience, engage it, and persuade it to buy THIS product. These public domain classic commercial do just that.
So what's in a jingle...most of the time it's Music and Lyrics. Sounds simple. The trick is to create something that sticks in your head. And sometimes its the simplest words that do that. These public access commercials do just that.
While necessity may be the Mother of invention, Repetition is the mother of retention ...especially when it comes to jingles. These public domain classic commercials are perfect examples.
At the heart of a jingle is the Music. Melody and arrangement take words and pictures to very special places. In this segment we'll look at three Classic TV Commercials with powerful music at their core.
This blog is dedicated to exploring the impact of music on commercial messages and specifically what elements make a great advertising jingle.
Due to copyright restrictions, we're using classic television and radio spots from the internet archives of the Prelinger Collection as examples. Informative and entertaining. Enjoy.