Saturday, August 22, 2009

Using Music for a More Effective Message - 10 Elements in Great Commercial or Internet Jingles.

These days competition for attention is fierce. Information, static or interactive has to stand out to be remembered. The application of music to messages (vlogs, demos, web posts yada yada) gives you an edge. This post is an overview of a series of videos that will explore how to use music by exploring 10 elements used in classic TV & radio jingles. To steer clear of copyright issues, the commercials are public domain from the Internet Achives of the Prelinger collection and are timeless, entertaining and a statement on culture.

Friday, August 21, 2009

MUSIC RELEVANCE - The 1st of 10 elements in great commercial or internet jingles.

Music has to fit the message. It has to match its emotion and add to its meaning. Otherwise its just background music. Here are some classic examples.

Thursday, August 20, 2009

CULTURAL RESONANCE - The 2nd of 10 elements in great commercial or internet jingles.

Messages that are memorable tap into the culture of the day and/or audience.
Those that stand out make a cultural statement in and of themselves.

Wednesday, August 19, 2009

VOCAL QUALITY - The 3rd of 10 elements in great commercial or internet jingles

It's not what you say; it's how you say it. When it comes to a jingle, it's not what you sing; it's how you sing it. A distincitive voice can bring the spot to another level.

Friday, August 14, 2009

BRANDING - The 4th of 10 Elements in Great Commercial or Internet Jingles

A well thought out branding campaign can catapult a company or product onto a regional, national or global stage. One of the mainstays of branding is the brand MASCOT. Combined with the right jingle, we're talking powerful stuff.

Thursday, August 13, 2009

SOUND EFFECTS - The 5th of 10 Elements in Great Commercial or Internet Jingles

While sound effects aren't musical per se, they sometimes can make or break a commercial or a brand, for that matter. These classic commercials show how.

Wednesday, August 12, 2009

BENEFITS DESCRIPTION - The 6th of 10 elements in great commercial and internet jingles

Great commercial jingles share a key element: they describe the BENEFITS of the product or service they represent. It's a big deal when the music, sound effects, jingle or all of the above work together. Timeless and entertaining classic TV and radio commercials show how.

Tuesday, August 11, 2009

AUDIENCE IDENTIFICATION - 7th of 10 Elements of Great Advertising Jingles

The job of every commercial and jingle is to sell a specific product to a specific audience. To be successful it has to understand that audience, engage it, and persuade it to buy THIS product. These public domain classic commercial do just that.

Monday, August 10, 2009

CATCHY LYRICS - The 8th of Ten Elements of Great Advertising Jingles

So what's in a jingle...most of the time it's Music and Lyrics. Sounds simple. The trick is to create something that sticks in your head. And sometimes its the simplest words that do that. These public access commercials do just that.

Sunday, August 9, 2009

REPETITION - 9th of 10 Elements of Great Advertising Jingles

While necessity may be the Mother of invention, Repetition is the mother of retention ...especially when it comes to jingles. These public domain classic commercials are perfect examples.

Saturday, August 8, 2009

POWERFUL MUSIC: 10th of 10 Elements of Great Commercial Jingles

At the heart of a jingle is the Music. Melody and arrangement take words and pictures to very special places. In this segment we'll look at three Classic TV Commercials with powerful music at their core.