These days competition for attention is fierce. Information, static or interactive has to stand out to be remembered. The application of music to messages (vlogs, demos, web posts yada yada) gives you an edge. This post is an overview of a series of videos that will explore how to use music by exploring 10 elements used in classic TV & radio jingles. To steer clear of copyright issues, the commercials are public domain from the Internet Achives of the Prelinger collection and are timeless, entertaining and a statement on culture.
A well thought out branding campaign can catapult a company or product onto a regional, national or global stage. One of the mainstays of branding is the brand MASCOT. Combined with the right jingle, we're talking powerful stuff.
Great commercial jingles share a key element: they describe the BENEFITS of the product or service they represent. It's a big deal when the music, sound effects, jingle or all of the above work together. Timeless and entertaining classic TV and radio commercials show how.
The job of every commercial and jingle is to sell a specific product to a specific audience. To be successful it has to understand that audience, engage it, and persuade it to buy THIS product. These public domain classic commercial do just that.
So what's in a jingle...most of the time it's Music and Lyrics. Sounds simple. The trick is to create something that sticks in your head. And sometimes its the simplest words that do that. These public access commercials do just that.
At the heart of a jingle is the Music. Melody and arrangement take words and pictures to very special places. In this segment we'll look at three Classic TV Commercials with powerful music at their core.