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FACTS & OPINIONS ABOUT RADIO & TV COMMERCIALS, ADVERTISING JINGLES & BRANDING CAMPAIGNS
Saturday, August 8, 2009
POWERFUL MUSIC: 10th of 10 Elements of Great Commercial Jingles
At the heart of a jingle is the Music. Melody and arrangement take words and pictures to very special places. In this segment we'll look at three Classic TV Commercials with powerful music at their core.
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This blog is dedicated to exploring the impact of music on commercial messages and specifically what elements make a great advertising jingle.
Due to copyright restrictions, we're using classic television and radio spots from the internet archives of the Prelinger Collection as examples. Informative and entertaining. Enjoy.
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West Kingston, Rhode island
Songwriter, musician, retired agency creative director.
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