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FACTS & OPINIONS ABOUT RADIO & TV COMMERCIALS, ADVERTISING JINGLES & BRANDING CAMPAIGNS
Wednesday, August 19, 2009
VOCAL QUALITY - The 3rd of 10 elements in great commercial or internet jingles
It's not what you say; it's how you say it. When it comes to a jingle, it's not what you sing; it's how you sing it. A distincitive voice can bring the spot to another level.
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This blog is dedicated to exploring the impact of music on commercial messages and specifically what elements make a great advertising jingle.
Due to copyright restrictions, we're using classic television and radio spots from the internet archives of the Prelinger Collection as examples. Informative and entertaining. Enjoy.
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West Kingston, Rhode island
Songwriter, musician, retired agency creative director.
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